ARE YOU MISSING OUT ON GROWING     
YOUR COMPANY                     
TO 5 – 10 TIMES ITS CURRENT VALUE ?  
   
UNDERSTANDING AND EFFECTIVELY MANAGING YOUR COMPANY'S INTELLECTUAL PROPERTY CAN INCREASE YOUR COMPANY'S VALUE AND GROWTH

Intellectual Property makes up over 80% of the market value of the S&P 500 according to Ned Davis Research, Inc., and this percentage is even larger for technology companies.

Did you know that most business people are not knowledgeable in their most valuable asset, their intellectual property (IP) and how to use it to grow their company?

As a result they either: do nothing, try to manage their IP by themselves, or often use advisors that do not understand intellectual property. Furthermore, if their advisor is an attorney, they are often reluctant to call them because not only do attorneys speak in terms that can be difficult for clients to understand but attorneys are expensive. Also, many attorneys are skilled in performing the legal transactions but not in understanding a company’s overall business strategy. All of this can result in losing the very assets that could be the basis for their company’s growth.

An effective advisor should identify its clients’ intellectual property, prioritize its importance and determine how to maximize its value. In addition, (s)he should identify and keep clients aware of new threats to their companies from both known and potential competitors. If clients do not have formal procedures in place to prevent the loss of intellectual property, the advisor should create procedures for managing their intellectual property and educating the company management and other employees without breaking the bank.

Because most business people do not understand IP, they often do not recognize all of the IP that they have. If you do not know what IP you have how will you protect it and use it to grow your company?

In order to use your intellectual property rights to grow your company, we recommend:
• Perform an inventory to identify your existing IP, determine whether it is hampered by publications or agreements and understand which inventions are protected and which need to be protected; and
• Develop your company's IP strategy and business plan that are consistent with one another; and
• Prioritize your inventions and IP rights according to their value to both your current and your future company; and
• Develop and implement a strategy to use your IP to grow your company.

For example, one of our clients obtained over 350 patents as a result of its purchase of another company.  We are helping them by relating the patents to their business processses and describing the value the inventions and knowledge both in their business and in protecting them against their current and future competition.

In another case,  PIPS was asked to assist the CEO and his patent attorney with a patent application which had been submitted to the US Patent and Trademark Office. Shortly after PIPS completed its project the CEO said:

“If I had the Patent application process to do over again,
and with the knowledge I now have, I would have hired
PIPS before hiring my IP attorney. I strongly recommend PIPS
to my inventor friends and colleagues.”

Joe Sameh, President and CEO,  Need My Doctor